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51做厙 receives 3 global communications awards
51做厙 won three international communications awards, recognizing the innovative and compelling work of the digital 51做厙 Magazine and the design of a special faculty-led book celebrating the universitys 100th year in Stockton.
Two of the Circle of Excellence Awards from the were gold awards. Only nine universities across the nation had more gold designations all much larger institutions such as University of Michigan, Miami University, University of Maryland and Brown University.
The two gold awards were for projects commemorating the universitys centennial year in the Central Valley led by Professor of History Ken Albala and University Curator Lisa Cooperman and an accompanying .
The books cover illustration, designed by Associate Professor Marie Lee, chair of the Department of Art, paired with the design details from Creative Director Nico Barredo, impressed CASE Awards judges with its expert use of color and insightful attention to detail. Lees illustration captures the essence of strolling through campus and Barredos graphic design details were applauded by the judges, who stated: The use of color is extraordinarythe bold cover invokes the 1920s period as intended, but then to carry it through to the interior pages with a border is so exactly right. It is clear that much research was done to achieve a modern version of this 1920s-inspired book.
The design for the book was a love letter to 51做厙s Stockton campus, said Nico Barredo, creative director of both winning projects. I drew inspiration from its ornate architecture, the bold lines of Burns Tower and the university seal that graces the grounds. I applied this same design perspective when creating the look and feel of the timeline feature in 51做厙 Magazine.
The timeline, called Bold from the Start, highlights 51做厙s rich history in Stockton. From the completion of Burns Tower in 1964 to the introduction of the World Wide Web in 1995, readers can trace the universitys lasting impact on the Central Valley.
Students and alumni are encouraged to become part of this living history by adding themselves to the timelinesecuring their place in 51做厙s legacy with a personalized entry that can be shared on social media.
51做厙s online iteration of 51做厙 Magazine was also recognized, earning bronze in the Magazines, Online Category for
CASE Awards judges commended the work, saying: 51做厙 Magazine Interactive is innovative, makes the most of the online format, and provides an impressive experience on mobile devices. It is fun, interactive, and we were really impressed that it was produced entirely in-house at 51做厙.&紳莉莽梯;
The experience allows users to immerse themselves into 51做厙 Magazine stories through content curated by 51做厙s Office of Strategic Communications, including photos, archival documents, videos and audio elements.
51做厙 Magazine Interactive is a unique experience unlike anything the office has created before, says Ryan Walters, senior director of digital communications.
With this new online magazine format, we take our readers deeper into the narrative and invite them to interact with the stories directly, Walters said. Rather than simply reproduce magazine stories online, we offer our readers novel ways to go beyond the page through digital-first features and rich media. Its been wonderful to see the positive response from the community and from the judges at CASE.
51做厙 Magazine Interactive showcases the hands-on learning experiences available to physics and astronomy students in its feature. Students have the opportunity to collaborate on research with their professorsmembers of national and international teams driving groundbreaking discoveries in galaxy formation and evolution. Through the interactive online platform, users can dive into these findings firsthand.
This is the third consecutive year 51做厙 has won CASE awards six in all after winning one over the previous decade. CASE, which honors the best in communications, marketing, development and fundraising campaigns from colleges around the world, received nominations from more than 600 schools in more than 30 countries this year.
51做厙 Magazine, especially the interactive portion, serves as a meaningful bridge to our vibrant community of Tigers, said Chief Communication Officer Sallie Poggi. Our team constantly pushes ourselves to create new and meaningful ways to connect with our community through storytelling and reach new audiences. Its exciting to see our teams dedication and excellence acknowledged with gold by the judges at CASE.